Giving business owners back the freedom to do more of what they love. ❤️ Client feature👇🏽http://bit.ly/vogueholidayinstabar
Isn’t the first snowfall of the year just magical? ❄️
Get ready for it! 2018 will be the year that we're laughing in the purple rain because @pantone has named Ultra Violet the Color of the Year. 💁🏻♀️ Expect to see Prince, David Bowie, and Jimi Hendrix inspired accents in all aspects of design this coming year. 📷 by #AdrianFlores on @Unsplash
With the holidays right around the corner, it's a great time to show some love to our local businesses this December. If you haven't already, be sure to check out the Farmington Gift Guide featuring fun gift ideas for the whole family from local makers and shakers right here in our area. This yummy tea and scone gift pack is from @culteavo in #Unionville! #linkinbio
Hello Friends, we hope you had a wonderful Small Business Saturday! Your work is almost done, but before you wrap up, make sure to send your drafted follow-up email to all of your new customers. Showing your appreciation for their business means a lot and offering an incentive for them to come again can turn a one time visitor into a fan for life. From all of us at Journey, we hope you found our tips to be helpful and we can’t wait to hear about your Small Business Saturday experience! Drop us a line or share a photo anytime!
In honor of Small Business Saturday, don't forget to check out our #FarmingtonGiftGuide featuring locally inspired gifts from makers right here in the Valley! #ShopSmall and support our local businesses this holiday season! ⠀ ⠀ Gifts by:⠀ @hillsteadmuseum @farmingtonfarmtruck @AcornTalkPhotography @Tutenago @Jillybeansfarmstand @ladamidesigns @bauerproducx ⠀ @culteavo @VividHueHome @FarmingtonHistoricalSociety⠀ ⠀ #linkinbio
Today is the day - Happy Small Business Saturday! Let's get prepared! Make sure your business is decked out with your #shopsmall signage, balloons, pennants, and posters. Also, be sure to send out a last minute social media post or newsletter to remind people to shop at your business today. Lastly, don't forget to encourage customers to sign up for your email newsletter or follow you on social media. Good luck and have an amazing day! #shopsmall
We hope you had a fantastic Thanksgiving friends! With all the Black Friday madness happening today, we’re going to focus on an insiders tip that will make your life a lot easier. Remember Wednesday’s tip when we asked you to brainstorm a few ways to get people coming back to your business? Now is the time to put it into action. Today we want you to draft an email that can be ready for you to send to all those new faces. It can be a short and sweet “thank you” to let them know how much you appreciated their visit and as always, include a reason for them to come back. From a 20% discount to a “buy one, get one”, creating a second offer is a great way to turn a first time customer into a lifelong fan.
Happy Thanksgiving Friends! Wishing you just a little too much of everything wonderful all weekend long.
Happy Thanksgiving Everyone! We hope you’re all enjoying a wonderful day with your family and friends. Relax, you deserve it and don’t worry, we’ll be back with a new tip tomorrow!⠀
Hi Everyone! We know you're all prepping for #Thanksgiving tomorrow so we'll keep today's Small Business Saturday tip super simple. Your event on Saturday will likely attract new customers, so think about a few ways to get them to come back again and again. Ask people if they would like to subscribe to your newsletter or follow you on social media. Create incentive cards with a discount that they can use on their next visit. Introduce a raffle on the day and get people to drop their business cards for a chance to win a prize. However you decide to do it, make sure you have a strategy to transform a new face from a one-hit wonder into a regular customer. ⠀
It’s time to get inspired so here’s your #smallbizsat tip of the day. Working with other businesses is a great way to reach wider audiences, but let’s not forget about the other organizations that are likely willing to lend a hand. Send a note to your local chamber of commerce, your city or town’s economic development office, and any other community based business organization to let them know what you have planned for Small Business Saturday. They’ll likely be more than happy to help you spread the word through their social media and marketing channels.
Special delivery! The Journey team is surprising local businesses with swag bags to help decorate for Small Business Saturday! From farmstands to spas, cupcake trucks to coffee houses, were having a blast making you smile! And guess what else? There are still a few bags left! If you want one, jump on our website via the link in the profile - first come first delivered!
Time is flying and we have just a few days until Small Business Saturday! Now that all your promotional materials are ready, it's time to find some new customers! One of our favorite ways to find new shoppers is to connect with other local businesses with a similar clientele for a cross promotion! You can find a list of local Small Business Saturday participants on the shopsmall.com website. Pick a few businesses that you think might be compatible with yours and reach out to say hello! Working with partners is a great way to tap into each other's networks. Need help connecting? Just let us know! By the way, don't forget to post your promo to social media today!
We're just a week and a day away from Small Business Saturday so let's talk newsletters! If you have an email database, now is a great time to let subscribers know about your #shopsmall promotion! Use simple content with an engaging image that links directly back to your website. Often times business owners cram their newsletters with heaps of content, but you don't need to go crazy. Just be clear on what you're offering and how your customers can get it. Trust us, they will appreciate the simplicity of the message, especially with the holiday and Black Friday marketing rush! Need help designing an email newsletter? We love @mailchimp which is FREE to use for up to 2,000 recipients!