Giddy up cowboy…completed on January 10, 1925, bridle paths ran down the center of Sunset Boulevard and Rodeo Drive, intersecting at the Beverly Hills Hotel. (Images courtesy of the Beverly Hills Public Library Historical Collection.) The city's enthusiasm for horses soon diminished, however, and eventually its bridle paths fell into disuse. In 1938, the city of Beverly Hills opened its underused bridle paths to bicycles. But after World War II brought an abrupt end to the nation's passion with biking, the city slowly dismantled the aging bicycle paths. By 1965, grassy medians occupied the space where horses once trod.